This commercial for the 2011 MTV Music Awards Ticket sales was shot by Ralf Schmerberg and was created by many co-working Artists and main cast from the well known Berlin scene.
What looks like a fun afternoon of an psychological treatment institution was in fact my very entrance into the world of commercial shoots. I look back to this project full of admiration and ecstasy as it showed me early on that there is a way and the urge to incorporate artistic vision to a commercial world. Since then I understood that I want to provide my work for the audience & to fill some of the unfulfilling promises of advertising campaigns these days. I tend to do so, by creating a fantastical world above a fake world.
ELENA SCHMERBERG 